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ZACH PENTEL

 
 

Borough: Brooklyn

Profession: Head of Brand Strategy, Spotify

Say Hello: @pandafight on Instagram


Tell me something about yourself that people in your chosen industry would find interesting.

I got my degree (and started my career) in politics. Turns out persuasion in government, policy and persuasion in creative industry are pretty damn similar. Either way, you're selling an idea.

Nur in a 6-word story:

Only need five: Kindest Human Meets Master Connector. 

Most treasured way you spent time in 2018? 

Well, it was last year. But we escaped from the insanity at Cannes to eat an enormous seafood platter and talk about our work/life and how the two intersect. We both operate in a strange corner of the industry, at this intersection of brand marketing and music culture. I've always appreciated Nur's wisdom on how to maintain balance.

What advice would you give someone who's leaving NYC and moving to a new city? 

Give it time! I thought I'd have NYC figured out 6 months in. Now I'm on year seven and let's be honest - I still don't know what the hell I'm doing.

 
 
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